Overview
This intensive 1-day course is the perfect way to broaden your understanding of the complex China digital market landscape. The course will provide you with the knowledge that to plan your China digital strategy by having a good fundamental understanding of all the possible options available to you.
Daniel leads The Egg’s team of Chinese digitals marketers and has 13 years of experience providing clients with successful, tailor-made digital strategies in China. He has successfully helped many overseas clients from Hong Kong, Singapore, and beyond to navigate the often complex Chinese market.
His areas of specialty when training include China SEO, Baidu PPC, analytics, WeChat, and strategic planning. Daniel conducts training in both English and Mandarin.
Program
The 1-day intensive course is really designed for professionals who have some understanding of digital but are not yet fully informed on the China digital marketing environment. Our trainers are flying into Hong Kong from Shanghai just for this training to give you the most up-to-date knowledge in the China market. You will learn about search engines and social, display and analytics and hear what has worked for brands in the past. You will also have a unique opportunity to ask as many questions as you wish, leveraging the trainers’ combined 20 years of experience in China digital marketing.
Who should attend
Brand marketers, marketing managers, regional marketing directors, and business owners who may be looking to enter the China market.
How will I benefit
After taking part in the 1-day intensive course you will be able to 1) understand the China digital marketing landscape; 2) have a good view of how SEO in China is different from Google and recognize the Baidu properties that we can use for SEO; 3) understand tools used for keyword research for PPC on Baidu; 4) know which display options you have available to you; 5) understand the strengths and weaknesses of WeChat and Weibo and their various advertising options; and 6) get a clear picture on measurement tools for digital in China overall.
What you will learn
It is called intense for a reason–the 1-day course will be jam-packed with learnings in the following 6 sessions.
1. China Digital Market Landscape
- Setting the scene in China now
- Key trends that are emerging
- Important stats you should know and understand
- Overview of platforms and key products
- Examples of foreign companies that know how to make it work
2. China SEO
- SEO on Baidu overview
- SEO process on Baidu and deciding priorities
- Keyword research and tools
- how to do SEO on Baidu properties such and Baike, Zhidao, Wenku, and Tieba
3. China SEM
- Baidu account setup best practices
- Keyword research and ad copy testing
- Tailoring your landing pages for the local market
- Overview of Baidu’s advertising products
- Understanding So.com’s products versus Baidu
4. China Social Media
- Getting setup on Weibo and WeChat
- Using Weibo audience targeting features
- Acquiring followings for your social content on WeChat
- WeChat site setup best practices
- Measuring your social efforts in China
5. Chinese Display and Programmatic Advertising Landscape
- Overview of display vendors in China
- Baidu Union overview
- Search targeting/re-targeting and other tactics on Baidu
- Banner best practices for the local market
- Programmatic overview of vendors and technical capabilities
6. Measuring Performance and Technical Challenges in China
- Overview of measurements options
- Understanding Baidu Webmaster tools
- Google Analytics versus Baidu Tongi
- 3rd-party tools that can help you get more visibility
Your Trainers
Daniel Cai
China GM
The Egg Company Limited
Daniel leads The Egg’s team of Chinese digitals marketers and has 13 years of experience providing clients with successful, tailor-made digital strategies in China. He has successfully helped many overseas clients from Hong Kong, Singapore, and beyond to navigate the often complex Chinese market.
His areas of specialty when training include China SEO, Baidu PPC, analytics, WeChat, and strategic planning. Daniel conducts training in both English and Mandarin.
Vennie So
Regional Director
The Egg Company Limited
Vennie works across the various offices and teams in the company specializing in multi-lingual, multi-market search.
While living in China, she acquired an in-depth understanding of China’s digital space and adds that to her expert knowledge in SEO and PPC. With her strong computing background, she also doubles as the resident technical SEO consultant in the company.
Vennie’s core training topics include SEO, analytics, content marketing, and paid search. Vennie conducts training in English, Cantonese and Mandarin.
Our clients
The Egg has provided training to the following companies in Hong Kong, Shanghai, and Singapore:
Information
Location
Chairman’s Place, M/F
New World Millennium Hong Kong Hotel
72 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong
Map
Date
23 March 2018, 9-5pm (Friday)
Price
HKD $5000
Event consists of a light breakfast, buffet lunch, afternoon coffee break, and free wifi for all attendees
Phone
Language
English
Registration
Spaces are limited. To reserve your place please fill out the form below and we will confirm your place by email.
