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How is travel-retail responding in Asia?
As domestic travel reopens and consumer confidence regrows, travel-retail is primed for recovery.
While there are drastic changes in behavior and thus marketing since COVID-19, brand activation through digitalization will help mitigate the impact of disruption as we move into a new normal for travel and retail.
Watch our on-demand webinar with Shi Ling Tan from Shiseido to discover how travel-retail is rejuvenating, reengineering, and rebuilding for Chinese consumers with whom travel demand and revenge spending is trending.
Key Takeaways
- Key market trends: O2O + digitalization
- Seizing market potential: Downtown duty-free destinations in Asia
- Areas for adaptation: Rejuvenating, reengineering + rebuilding
Speakers: Travel + Digital Industry Leaders
Shi Ling Tan
Shi Ling Tan, Media & Digital Marketing Manager, Shiseido Travel Retail
A next-generation marketeer, Shi Ling Tan joined Shiseido Travel Retail as media + digital manager in 2015. With 10+ years of experience, she leads innovative digital projects that amplify the organization’s brands to connect with millions of travelling consumers worldwide each year. As the catalyst in strong partnerships with media owners, retailers, and airport authorities, Shi Ling implements omnichannel strategies that embrace two-way O2O and sets the direction for best-in-class activation, leading her team to create award-winning digital campaigns.
Richard Mabey
Managing Director, The Egg
