The China SEM Landscape

Paid search in China, often referred to as SEM or pay-per-click (PPC), is forever in a state of flux. Google has long been forgotten, and local players are constantly jockeying for consumer loyalty, market share, and seeing who can cut the most partnership deals.

We know what it takes to excel in China’s competitive paid search arena.

While Baidu still dominates the search engine market, the re-branding and re-emergence of 360 Search has impacted the market, necessitating smarter paid search strategies to be successful.

Our SEM agency team can support your China paid strategy in:

Native team based in China
Strategic budget allocation across diverse platforms
Extensive keyword research
Ad copywriting
Active bid management
Analysis and reporting in English

Building your Best Strategy for SEM in China

UNIQUE PLATFORMS

For clients used to Google-dominated markets, China can be a steep learning curve. Here, Baidu dominates the search market and PPC landscape, but new platforms are constantly coming and going, striving to win market share.

HYPERLOCALIZED STRATEGIES

PLATFORMS

We provide paid services across Baidu, Sogou, and 360 Search, allowing you to reach your target demographic on the best channel possible.

COST-EFFICIENCY

We work tirelessly to ensure that your budget works hard for you not only by placing it on the correct platforms but also through active bid management.

AD COPY

A large budget is only as effective as the ad copy that drives traffic. Our China SEM team works tirelessly to provide the best CTR across all campaigns.

Digital Marketing across Asia

Each market in Asia comes with unique search engines, language challenges, and user habits. Navigating these environments requires local and digital expertise for strategies that convert.