Innovating Our World through Technology
We helped NVIDIA—the global leader in deep learning and AI innovation—increase conversions for their world-leading GTC Taiwan 2018 conference.
Innovating Our World through Technology
We helped NVIDIA—the global leader in deep learning and AI innovation—increase conversions for their world-leading GTC Taiwan 2018 conference.
Scope
- Account and tracking creation
- Campaign and audience setup
- Sophisticated, tightly themed ad group structure
- Bid and budget management
- Keyword and ad copy development
- Analysis and reporting
- Optimization of all entities
- Facebook pixel implementation and conversion tracking
Scope
- Account and tracking creation
- Campaign and audience setup
- Sophisticated, tightly themed ad group structure
- Bid and budget management
- Keyword and ad copy development
- Analysis and reporting
- Optimization of all entities
- Facebook pixel implementation and conversion tracking
“The paid media team showcased their professional service and expertise in multichannel digital marketing to be the driving force for our annual GTC Taiwan conference registrations.
A comprehensive strategy using SEM, social ads, and remarketing was seamlessly executed while giving us media cost savings and surpassing our expectations.
They were incredibly dedicated to providing an optimal outcome for NVIDIA!”
– Celia Tan, Integrated Enterprise Marketing Lead at NVIDIA APAC
“The paid media team showcased their professional service and expertise in multichannel digital marketing to be the driving force for our annual GTC Taiwan conference registrations.
A comprehensive strategy using SEM, social ads, and remarketing was seamlessly executed while giving us media cost savings and surpassing our expectations.
They were incredibly dedicated to providing an optimal outcome for NVIDIA!”
– Celia Tan, Integrated Enterprise Marketing Lead at NVIDIA APAC
Background
The world’s brightest innovators at the forefront of discovery. Technology pioneers who advance industry and humanity. This is what defines NVIDIA. With a market value of USD $111 million, NVIDIA was named #1 in the 50 Smartest Companies by MIT Technology Review.
NVIDIA trusted us to manage and optimize its Facebook Ads, Google Ads, and Google Display for its GTC Taiwan 2018 conference.
Challenges + Goals
NVIDIA’s GPU Technology Conference (GTC) is the world’s premier AI and deep learning forum, providing attendees with training, insights, and direct access to industry changemakers.
AI and deep learning have high search volume due to public interest. Our key challenge was to drive quality traffic (with greater potential to convert over generic searchers) and increase conference registrations under a limited budget and tight timeline.
Strategy + Execution
The setup was streamlined to rapidly increase the audience pool. We used Facebook Ads, Google Ads, and Google Display campaigns to amplify core conference themes. This included running remarketing campaigns across several channels just 2 weeks before the early-bird registration deadline.
We increased registrations by 40%—in just 5 days and 2 weeks ahead of schedule—and facilitated 40% savings in media budget. We also helped reduce the overall cost per registration by focusing on high-quality audience segments.
