The International SEM Landscape

There is a deeply competitive global search landscape, with Google sitting at the forefront of practically every marketplace, while Bing continues to compete, providing great potential for highly profitable campaigns.

This grants ample opportunity for global brands to reach audiences around the world; however, it requires local finesse to connect with local audiences. One size does not fit all.

To ensure strong performance across a wide platform and culture base, we have in-house digital and local experts: SEM and data science specialists with native language capacities in English and diverse Asian languages.

We have significant experience in executing paid search marketing campaigns in diverse regions around the world, including US, Canada, UK, Germany, France, Netherlands, Brazil, UAE, South Africa, Australia, Hong Kong, Singapore, Indonesia, Malaysia, APAC as a whole, and more.

The Egg helps you to execute:

Multi-platform account setup
Conversion tracking & setup
Campaign & ad structuring

Localized keyword research
Active bid management
Analysis and reporting

Multi-platform account setup
Conversion tracking & setup
Campaign & ad structuring
Localized keyword research
Active bid management
Analysis and reporting

Building your Best Strategy for International SEM

FAMILIAR PLATFORMS

The global search market remains Google-dominated, with very little potential for that to change anytime soon.

The challenge is crafting PPC and other paid campaigns that are able to extract greater ROIs within a highly competitive paid market.

STRATEGIC SEM CAMPAIGN MANAGEMENT

AD COPYWRITING

We have experience in crafting ad copy that converts, taking away the guesswork and allowing you to focus on higher-level items.

BID MANAGEMENT

Where the competition is higher and the margins finer, careful, real-time management of budgets is required to allocate resources effectively and drive the greatest benefit.

REPORTING

We also provide in-depth and regular reporting, so you are never left in the dark regarding what we are doing and why we are doing it.

Digital Marketing across Asia

Each market in Asia comes with unique search engines, language challenges, and user habits. Navigating these environments requires local and digital expertise for strategies that convert.