An Intro to Audience Targeting with Baidu Mobile PPC: Open-screen ads
Baidu open-screen ads leverage the high-quality traffic that exists on Baidu and thus gives brands strong exposure to the Chinese market.
Here, we discuss how your open-screen ads display on Baidu mobile and give some examples of successful Baidu open-screen ads.
Your Baidu open-screen ad can be displayed on mobile as follows:
Baidu Open-Screen Ad: Mobile apps
- Strong coverage of tier 1 and 2 cities
- Age: <25
- Coverage: 56.2%
- App installations: 600,000,000+
- Daily active users: 100,000,000+
Baidu Open-Screen Ads: Product apps
- Resources are well-selected by Baidu
- App installations: 520,000,000+
- Wide coverage and strong exposure
Baidu Open-Screen Ads: Successful examples
Mercedes-Benz
- Purpose: New car launch
- Launch: July 2019
- CTR: 8%
- Burberry
- Purpose: Brand activity
- Launch: July 2019
- CTR: 7%
Lufthansa
- Purpose: Brand promotion
- Launch: April 2019
- CTR: 8.5%
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There are ample opportunities for brands to advertise through Baidu and gain visibility in the Chinese market—open-screen ads are just one of many.
