Google Korea released the top ten most popular keywords for the first half of 2014, i.e. January 1st to June 30th of this year. Looking at the most popular keyword terms on the not so popular search engine Google Korea (with less than 5% market share), the insights reveal some very interesting insights about the few people using the search engine in Korea.Mainstream topics, such as the two biggest international sport events (World Cup and Sochi Winter Olympics) are barely covered in the overall keyword rankings. Only searches on Kim Yuna, the currently most famous and successful ice skater in Korea, could make it into the top 10. It seems that Google in Korea is mostly used to retrieve information within the entertainment sector with keywords referring to movies, computer games and music.

The Sewolho ferry disaster is the only exception that does not fall into the categories above and this might be an indicator that people in Korea were looking for alternative information sources outside of the mainstream portals Naver and Daum as the government was heavily involved in this tragedy.

For reference, we also included the top ten keywords for other categories published by Google Korea. Feel free to copy and paste these terms into Google yourself to see what they are about.

Feel free to leave a comment or your opinion on what you think about the Google Korea most searched keyword terms.